LAST OCTOBER I have written my Photon Manifesto
on my blog and this post today is a continuation of my thoughts and feelings. Although today it actually states the fact. Back then I wrote “I choose to be ambiguous about it
[me moving away from the aesthetics to the materiality] as the light itself.”
Today I am writing this because transformation is over and I am turning the switch off. Click!
This is me leaving the dark office behind. I have been living, thinking, imagining light for fifteen years. Yet, wait, what is this silently emerging light? A sensor has detected my movement or my presence and now this whole new avenue is lit.
I am exiting from light and onto making lighting businesses work better, for them be true beacons for their customers in today’s confusing technological circumstances. Lighting companies come from highly sophisticated engineering foundation, although their legacy customer relations and supply chain drivers remain fairly rudimental, ad hoc and in silos. This is where the industry is shuttered by the cohort of new emerging technologies which are built on connectivity, direct and even individual connection to their customers.
Do you also see the analogy: mainframe computer to personal computer to portable computer to a handheld device to a file on a cloud. Lighting remains a mainframe still!
The industry is seeking for new business models. Those new approaches demand new value chains (which tend to exponentially decreasing in cost); future also brings a different customer relations and communication channels. This is the lighting business new paradigm: shift strategy, shift process, shift systems. Shift is never easy, but the great lighting founders, like Bertil Svensson, Dr. Walter Zumtobel, Dino Gavina, Paul Rommens never thought making money from brightening people’s habitats would be a piece of cake. It took time, creativity, effort and passion. Today is Light 2.0.
Today I again want to cite Motoko Ishii, and I will dare to add my comments and questions to how she described the light.
Vision. What is the big audacious vision of your company?
Understanding. How well this vision is understood by your team, by your customers?
Insight. Where do you get your insights about the market and where do you keep them?
Enterprise. How ready is your company for the new time?
Reflection. What if you pause and reflect now? What will your thoughts be about?
Originality. What is so novel and unique about your business for your customers?
Joy. What gives your customers joy in working with you? What gives joy to us in working with our customers?
Sharing. What are your customers are willing to share with you? And you — with them?
Pleasure. What in your business gives pleasure to your team?
Humanity. What is the impact your company is making on the society today, and what will it be in five years, in ten?
Wholeness. What is your company ecosystem?
Life. What will happen with your company in 50 years from now?“
Let us travel with the speed of light. It is probable.
Dubai April 2018